Relate your spending
to your values
Understand the motivations, people and emotions behind your spending.
What our users are saying
Our users come from a wide range of professions and backgrounds. Here's what they have to say about Intentions.
"Intentions, and the philosophy behind the app, have really helped me approach my finances without feeling overwhelmed. It’s been a fantastic tool for tracking my unconventional cash flow streams and gaining a clearer understanding of how I can best support my lifestyle, and truly see how my spending and earning aligns with my values."
Rachana
Professional Dance Artist
"Intentions represents a paradigm shift for personal finance apps. The perspective on your money giving you value and identifying where you want to make changes in your life is novel and refreshing. The focus on AI-based automation allows me to pinpoint where and why I spend money, helping me improve my relationship with my spending habits."
Mehmet
CFO
"I used to measure my finances purely by month-end balance. The insights about my purchase habits and general behaviour around the people and places in my life has highly incentivized me to review transactions individually. It’s genuinely made me more introspective even beyond finances, but about my time and values. "
Jag
Consultant
Each transaction has a different context
Intentions helps you understand the context behind your spending. We put you in control of your data, helping provide the right information and intergrations to tag, handle splitting and transfers with ease.
Our Mission
Help you align your spending with your values
Features
AI to increase simplicity and security
Seamless Connection
Connect to any account, any bank with enterprise-grade security and seamless data synchronization.
Directly link accounts
Partnered with Plaid to connect and secure all your data in one place. Plaid is used by top financial platforms like Monarch Money and Mint.
End-to-end Encryption
Uses AES-GCM to encrypt identities, connections and data.
Manual CSV Uploads
For boutique banks and flexibility
Download your data
Own your data, always
Simplicity is key
Everything you need, nothing you don't. We are continuously working on create a frictionless experience for our users.
24/7 Help Chat
We value your feedback, and are here to help
Keyboard Shortcut
Easily navigate through the app
Active community
Vibrant Discord community
Optional Manual Onboarding
Talk directly to the founders to get setup
Explore multi-dimensional questions
A simple way to answer deeper questions about your spending patterns and habits through comprehensive context tagging.
Add multi-dimensional context to your transactions
Explore not just #What, but #Why, with #Who, and #How you spending makes you feel. This helps capture the true nuances behind your spending.
AI enabled analysis
Ask questions like 'What do I do with my friends?' or 'Why am I spending and on what?' and get instant answers.
Custom Group & Tags
Personalize your tags to fit your style, add then name of people and moments in life that matter to you.
"What do I do with my friends?"
"Why am I spending and on what?"
Intentions Tips
Learn how to make the most of your personal finance journey with Intentions.
How Intentions fits into your financial life
Discover how Intentions transforms your relationship with money by focusing on the emotional and contextual aspects of spending.
How our users use Intentions
Real stories from Intentions users about how they've changed their spending habits and gained deeper financial insights.
Tips for using Groups and Tags
Master the art of multi-dimensional tagging with practical tips and strategies for getting the most out of your Groups and Tags.
Changelog
Stay updated with the latest features, improvements, and fixes in Intentions.
Robust Card Linking & AI Chat
This week we've made significant improvements to card linking reliability and introduced AI Chat to help you explore your data more intuitively.

Robust Card Linking
Clear, guided recovery process for when your card connection breaks:
- •Re-link: Log in with credentials to re-establish the link
- •Deep Refresh: Forceful reset for Plaid with account re-selection
- •Automatic Support Ticket: Auto-opens ticket if both steps fail
Our goal: Resolve any card issue within one hour.
AI Chat
A simple way to ask questions and instantly see your data filtered by the right tags and views.
- •Ask questions in natural language
- •Instant data filtering and insights
- •Save questions as “instances” for comparison
We've got big plans for AI Chat — stay tuned.
Email Reminders
Back by popular request: you can now opt in for weekly tagging reminders. Life gets busy, and it's easy for transactions to slip through the cracks. If you choose, we'll give you a gentle nudge to help you stay on top of your tagging.